Tradetec Skyline

Recently I walked the floors of McCormick Place in Chicago during a trade show, I was still amazed at the amount of exhibitors that do not partake in the lead retrieval systems.   There have been studies done and the number of trade show attendee’s that are not contacted by exhibitors post trade show are astounding.

Whether you are exhibiting at a  Chicago Trade Show, Las Vegas Trade Show or are just conducting business, the key to success is constant follow up.  Staying on peoples mind’s will help in building brand awareness.  Simply in every day life, following up can lead to strong lasting relationships.

Show services always offers lead retrieval but what happens your company has opted out of that service and the business cards have accumulated in the bottom of briefcases? Putting a plan of action together for strict follow up can be a daunting task.  Finding a reliable source for Trade Show Lead Follow up can assist in bringing in new business generated from your recent trade shows.

Keeping a clean database of names and records for all your trade show practices can be accomplished with online exhibit management software and a dedicated staff that will help get all your leads in perspective.  Allowing you to figure out your trade show ROI, so that your company can best focus on the strongest leads first and foremost, while the potential client is still in trade show mode.

There are an abundance of machines that can make your life easier when it comes to managing your contacts.  Even outsourcing your trade show follow up can begin to bring in new business.

Tags: lead follow up, lead retrieval, trade show leads

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Tags: cmh lights, duet banner stand, fabric structures, graphic tube light, Myriad Banner Stand, shapes banner stand

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Whether it’s a pop-up exhibit, table top exhibit or a 10 x 10 display, trade show rentals are more cost effective for exhibitors that attend several shows a year, as well as first time exhibitors wanting to get their feet wet in the trade show arena.  With a multitude of displays and components we can design the best solution for your marketing goals.

Pop up exhibits are easily transportable, easy to set up and can be customized for specific shows, adding specific messages for your targeted audience.  Being lightweight, pop up exhibits will save on shipping costs.

The Mirage pop-up has a durable, self locking frame that will not kink or bend giving your pop up a longer life span.

Banner Stands are also a great alternative for smaller shows and trade fairs, even as add on to your current exhibit.  Branding a new product or service in combination with your overall marketing message can be easily accomplished with versatile, interchangeable banner stands.  Multiple units can create an attractive and unique message within an existing display, and can become a focal point for your products.

Trade Show Tables, Workstations and Kiosk’s can add the extra storage space for literature and promotional items and can be used as stand alone solutions as well as for training sessions and presentations within your larger trade show display.

Trade Show Display Rentals are available in any combination of exhibiting components and products, for more information, contact your Chicago Trade Show Display Professionals.

Tags: trade show components, Trade Show Display, Trade Show Rental

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Exhibiting is one way to get in front of a large group of potential clients.

The question is being asked over & over these days if it’s worth investing in trade shows?

The answer is simple – Yes.

I don’t answer yes just because I am writing for Chicago Trade Show Displays and we sell exhibits.  I have been reading and investigating the trends on trade shows for the past several years.

Trade shows are your stage for:

Building Brand Awareness
Increasing your database of leads
Producing  visibility for products and services

So, the value in trade shows lies within your planning strategies:

Define your marketing objectives and Establish a trade show budget.  Keeping track of your trade show marketing is essential in success.  Online event management software can help keep all your details in one location and will give you comprehensive reporting to track all your trade show details.

The Why’s:

I have read many articles recently on the fact that trade show attendance is down, and many companies are pulling out of trade shows that have been long time exhibitors.

That may be true, but if you look at the facts, some of the largest, well know names are the one’s that have decided to stop exhibiting.  Companies that are presently in the spotlight and have a very strong product recognition and are firmly standing within their market segments. A little more understandable that they may be readjusting their marketing dollars into something else right now.  Trust me, they will be back on the trade show floor.

Companies are also sending more key players to trade shows, what does that mean? It means your product & services will be in front of the decision makers and the people that are looking for the solutions that your products and services have to offer.   Putting your company in front of them now is crucial, they will be more focused on what they need to solve their problems.

Grabbing onto opportunities and marketing through the recession can be vital to your business plan.  Tradetec Skyline believes firmly that marketing is vital to a businesses success and has recently released their Free Trade Show Rental Program to give exhibitors the opportunity to continue their trade show marketing.

Tags: exhibiting at trade shows, marketing, trade shows

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Our new Duet Banner Stand is conveniently portable and will give you more bang for your buck with a message on both sides.

With big bold graphics on both sides, you can broadcast your message from all angles.

The Duet Banner Stand is available in 34 and 48 inch units and are easy to set up, whether your using banner stands within your trade show display or are using them in kiosks, a two sided message can be seen and viewed easily in open areas.

Perhaps you are launching two new products, what a better way to broadcast your message, a single panel graphic with dual messages.

Halogen Lighting – 50 Watt
Fixture attaches to the top of the panel and highlights your graphic.
Available in single or double lights.

Poles support graphic panel and are designed for easy installation.

Vibrant and durable Skyline graphics. Panels are printed UV process on opaque vinyl to eliminate image bleed-through.

Graphic panel retracts into the base during storage. The base also contains a Graphic Exchange System which allows you to easily change your graphics on-site.

Support feet provide stability and
simply swivel open during use,
then back again

Tags: Banner Stand, duet banner stand, portable banner stand

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