Archive for November, 2007

Unhappy is as Unhappy Does – Dealing With the Unhappy Client

If you are a salesperson, you have most likely encountered this – the phone call that comes in from an unhappy customer. Not only does it create extra work for you, but it cuts into your selling time. You can and should see this as a tremendous sales opportunity and a chance for you to [...]

Effective Use of Banner Stands for Your Next Event

A banner stand for your trade show display draws attention to your booth and helps you deliver your message to prospective clients, current customers and business contacts at what is usually a highly competitive event. Your trade show display should stand out from the crowd, and a banner stand is a great way to make [...]

Trade Show “Chotchkies”

Trade show giveaways and promotional products are a great way to help booth visitors and attendees remember you. Good use of giveaways can increase lead generation, as well as boost the number of relevant phone calls you receive after the show. Unfortunately, many companies miss the mark when it comes to the use of these [...]

Creating a Winning Booth

Your trade show exhibit is a unique marketing opportunity – the chance to make a first impression on prospective clients and convince them to visit the booth – and is a pivotal part of an effective, integrated marketing effort. But since the chance to grab a potential customer’s attention passes quickly for an exhibitor (three [...]

Shipping May Be Ripping You Off!

Shipping is one part going to trade shows you probably don’t think much about. But most exhibitors that ship freight make mistakes they’re not even aware of which could cost thousands of profit dollars every year. Are you one of those companies?
You’ve heard the phrase, “Use the right tool for the right job.” You may [...]

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