Tradetec Skyline

When staffing your exhibit space, keep in mind body language and what it may communicate to booth visitors. Your body language instantly sends a message, and speaks more loudly than any words. The following ideas are ways to ensure that your body language speaks positively:

Good posture makes a strong impression because people notice it from across the room. To make a great impression, stand and walk tall.Make sure your facial expression matches your words. If a client or anyone for that matter asks how you are and you answer “great” but your face looks angry or tired, you send a mixed signal.

Smile! When someone smiles at you, it’s hard not to return the smile. A smile has a magical quality that is almost impossible to ignore. There is something inside us that responds instinctively to a warm, sincere smile. Without eye contact communication is almost impossible. Try talking to someone without looking at them. Do you feel any connection? That’s why parents often say to children, “Look at me when I talk to you.” When you speak directly to someone, holding eye contact, you make them feel heard and taken seriously.

Nervousness often shows in your hands through rubbing or wringing them together, or clasping and unclasping them. To appear calm and relaxed, avoid excessive fidgeting, or rapid exaggerated gestures.

Good communicators naturally mirror people’s body language. We all use different tones of voice and language when communicating in business from when we talk to close friends or family members. In the same way, you can tone down or ramp up your energy level, rate of speech, and tone to make the other person feel comfortable.

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