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Creating a Winning Booth

Nov 17th 2007User ImageAlex TuckerTrade Show Tips

Your trade show exhibit is a unique marketing opportunity – the chance to make a first impression on prospective clients and convince them to visit the booth – and is a pivotal part of an effective, integrated marketing effort. But since the chance to grab a potential customer’s attention passes quickly for an exhibitor (three seconds if you are lucky), the right booth design is not only necessary, but critical for the trade show success. In addition, an exhibitor’s ROI is dependent upon the booth’s effectiveness. Exhibits can be designed to introduce new products, reinforce a brand, or generate market recognition of an established product or service. How can you as an exhibitor get the most out of an exhibit? Here are some guidelines for achieving the perfect blend of design and effective marketing message:
  • Design your booth so people can navigate easily without feeling crowded. Keep the atmosphere intimate, and remove any barriers between yourself and your audience.
  • Develop a realistic budget that allocates money where it is needed.
  • Keep the message simple so as not to overload visitors with too much information.
  • Have a clear objective, and make it specific.
  • Make your goals measurable in order to gauge the exhibit’s effectiveness after the show. Use signage and graphics to focus attendees’ attention on your message.
  • Address the needs of the shows target audience.
  • Consider offering a giveaway or promotional product that conveys your message and one that ties in with the exhibit’s theme.
  • Think integrated marketing; brand your exhibit through your marketing activities, via the Internet, etc.
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One Response to “Creating a Winning Booth”

  1. no imageNate (Who am I?) on 23 Jun 2008 at 2:22 pm #

    Loved the information. www.tradeshowhandbook.com has some other very useful information

    Cheers,

    Nate

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