Tradetec Skyline

Trade show giveaways and promotional products are a great way to help booth visitors and attendees remember you. Good use of giveaways can increase lead generation, as well as boost the number of relevant phone calls you receive after the show. Unfortunately, many companies miss the mark when it comes to the use of these things. You do not want your company to be remembered as the group who was more focused on their “chotckie” than on their products and services. In order for this to be of values, you must have a plan to distribute a targeted, memorable give-away to see ROI with promotional giveaways.

Your items should not only fit in with your overall trade show marketing, but should be well-branded. You need to select trade show giveaways that are unique, useful, and appropriate. Ideally, your company would give away products very similar to the ones that you sell, but for companies who sell more costly items, the giveaway should at least relate to what you sell in some way. For example, if your company sells golf clubs and high-end golf attire, you could give away golf balls. Make sure your company name, logo, and contact information are visible on the promotional giveaways you distribute.

You should also establish away to effectively track the success or failure of your promotional items. Many companies use giveaways to direct clients to a specific e-mail address, so that you can measure the response to your giveaways.  If you plan to give away big screen televisions for free at your next trade show, be prepared to be flooded with visitors.

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