Tradetec Skyline

 
Promotions That Drive Better Trade Show Booth Staffing
Perhaps you have been justifying your trade show pre-show promotions because they help bring in more people to your booth. They do that, and more. A good pre-show promotion, when tied to an in-booth giveaway, can also improve the performance of your booth staffers. Here’s how:
 
Your staffers [...]

Make Your Show Leads Matter
 
Here are some tips for managing the leads that you and your staff work so hard to collect. First, we hear from a reader who has a suggestion for capturing more complete information on the visitors to your exhibit.
 
Have your staff fill out the lead generation card rather than the [...]