Trade Show Tips
Jan 24th 2008Alex TuckerBooth Staffing & Trade Show Promotions
Promotions That Drive Better Trade Show Booth Staffing
Perhaps you have been justifying your trade show pre-show promotions because they help bring in more people to your booth. They do that, and more. A good pre-show promotion, when tied to an in-booth giveaway, can also improve the performance of your booth staffers. Here’s how:
Jan 2nd 2008Alex TuckerExhibit Services & Trade Show Tips
Make Your Show Leads Matter
Here are some tips for managing the leads that you and your staff work so hard to collect. First, we hear from a reader who has a suggestion for capturing more complete information on the visitors to your exhibit.
Have your staff fill out the lead generation card rather than the prospect or customer. This way you are sure to get all of the pertinent information as well as make a personal connection with that lead. It also gives the staff member a better opportunity to find out the exact needs of the prospect.
- Denise Stabler, Future Industries
Another important aspect of managing that lead is making sure that your message survives beyond the run of the show. Here’s what another trade show marketer does to ensure lasting impact. Continue Reading »
