Trade Show Rental Exhibits Can Save You Money
Apr 3rd 2008Alex TuckerTrade Show Rental
Nine reasons for renting a trade show display instead of purchasing one.
1.Rental Exhibits provides the flexibility to bend with the prevailing marketing winds without abandoning long-term goals.
2. Trade show rentals allow exhibitors to change their look from show to show or to reinvestment their brands as their product focus shifts.
3. Good rental display inventory help maintain a cutting-edge appearance in the short term without making huge capital investments that could haunt a company down the road.
4. A trade show rental display costs 25-35 percent of a similar built-to-own booth. Graphics cost about 20 to 40 percent of a typical rental price. Since clients usually buy and reuse graphics, those renting for multiple shows can often cut those costs considerably. Given those figures, three or four rental exhibits cost roughly the same as buying a comparable exhibit.
5. Rentals allow exhibitors to be a little braver. You can take a risk and do something different.
6. Combination rental displays and custom options provide flexibility. More and more people are seeing rental as a cost-effective way to enhance a booth property they already have.
7. As companies attend more shows, it’s almost inevitable that two shows will run back-to-back or at the same time. It doesn’t make sense to buy a new exhibit.
8. A company may attend numerous shows with its own booth but once a year wants to do something dramatic at the industry’s premier event.
9. Exhibit rentals can open the door to new exhibitors. The prospect of buying a booth can discourage first time exhibitors. A rental can help make their first outing both affordable and productive.
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Chicago’s Best Exhibit Rental Source
4 Comments »
yearblook.com on 05 Apr 2008 at 7:47 am #
Trade Show Rental Exhibits Can Save You Money
Exhibit rentals can open the door to new exhibitors. The prospect of buying a booth can discourage first time exhibitors. A rental can help make their first outing both affordable and productive. Rental Exhibits provides the flexibility to bend with t…
Jack Payne on 19 Apr 2008 at 9:07 pm #
Trade shows. Huge market. Where’s the coverage? You have to look far and wide for adequate coverage of news on trade show related stories. Your blog certainly fills a void here. And, frankly, the rental angle is something I’d never even thought of. Real interesting stuff.
Trade show displays King99 on 22 Apr 2008 at 10:52 am #
Very interesting point regarding exhibit rentals. I for one have purchased a display booth in the past but have now found that it’s out-dated with company strategies. I really like point #6, this is a solution that I have used for a couple of years now to counteract the aforementioned problem. We have our main exhibit, but it also has customizable areas that can be changed depending on the event. This provides us with the flexibility to change our booth from show-to-show and also allows us to put up fresh content on our exhibit as required.
Rob on 16 May 2008 at 10:51 am #
Great resource for my readers.