Archive for July, 2008

Smart Trade Show Marketing Strategies

Participation in trades shows has seen a positive growth since 2002, continuation of exhibiting at trade shows has brought many questions to marketing managers, not only in the Chicago Trade Show Market, but Nationally and Internationally as well.
Making your trade show exhibiting experience a success depends on  “SMART – Strategies”

“S”ingle out your objectives for exhibiting, [...]

Follow up on Trade Show Leads

Small, Medium & Large Trade Show Exhibits are the marketing tools used to gain exposure at Trade Shows and Conventions.  Lead generation and networking are key reasons why companies choose to exhibit at trade shows and conventions. So why is it that companies fall short when it comes to follow up of Trade Show Leads?
Lack [...]

Pre-Show Mailer Costs

Seven Ways To Slash Pre-Show Mailer Costs
EXHIBITOR Staff – Kim Nyland
Pre-show mailers can be a good way to draw attention to your exhibit. But they can also be a budget buster to produce. Here are seven ways to keep mailer production costs down.

Mind the size limits. Keep the entire, unfolded mailer within an 11-by-17-inch format. [...]

Trade Show Lighting

 
Light your exhibit with the new Graphic Tube Lighting, by Skyline featuring the Slotted Tube and Tube Ultra.
Illuminated Shades with your branding and message offer a soft and subtle eye catching element to any trade show exhibit booth.  With a variety of shapes and size, up to 48′ tall, you can incorporate the Graphic Tube [...]

The Trade Show Attendee Game

As reported by Stephanie Corbin – 7/7/08 – Trade Show Week
Keeping Them Coming Back Is the Name of the Attendee Game
Show managers are trying new tricks to keep attendees coming to their shows.
As part of the Society of Independent Show Organizers’ Travel Costs Survey, show managers listed different steps they are taking to combat [...]

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