Tradetec Skyline

Evaluating your trade show management and marketing program throughout the year will give you a better idea of moving forward into 2009. Setting your goals and determining your strategy for trade show management and marketing should not be done only once a year.

Trends change over night, and keeping an eye on your trade show strategy can be beneficial. Determine which elements of your trade show marketing have worked best for you and focus on building around those elements of your trade show marketing.  If your trade show display has many visitors, but you feel your leads are not as significant as you had hoped, you may need to concentrate on your booth staffing and your presentation.

Being able to measure the results of your trade show management and marketing is essential in moving forward with a good strategy. It’s essential to have a plan in place for reporting and viewing good results as well as bad results, this way you can pin point the best direction to take for future trade shows. With an online trade show event management program you can have information & reports at your finger tips.

By reviewing your trade show management & marketing frequently you are able to make adjustments accordingly and alter your game plan. Looking ahead at your budget for the next year, you can use up to date data and this will give you a strong foundation for your upcoming trade show season.

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Custom portable and modular trade show displays & exhibits are scalable, allowing you to change your booth size to match the needs of your event, whether you are attending one trade show a year, or several. Delivering a unique marketing message for each and every show you will be able to grab the attention of specific audiences with interchangeable components and graphics, displaying show specific messages.

From start to finish of your custom modular trade show display, including, design, graphics, custom fabrication, set-up/dismantle services, supervision on the trade show floor and transportation. Creating a unique solution for defined results that will give you impact & presence. You can create a 10 x 10 trade show display and than enhance it with components, to create a 10 x 20 trade show display for a larger trade show, also being able to interchange pieces you are able to use sections from an island exhibit to fit into smaller booth spaces. Shipping, drayage, exhibit set-up, storage and refurbishing custom modular displays are easier and less expensive than custom exhibits of the past.

Custom Modular Trade Show Displays can be a valuable solution when you are looking for an effective marketing strategy for upcoming trade shows. With a vast variety of inventory and modular components, we can offer a custom modular trade show display that will define your companies brand and bring in results. Another option to consider is Custom Modular Exhibit Rental which can help eliminate your long term commitment of a costly exhibit purchase. Custom rental exhibits will give you a comfort zone of knowing your exhibit will never be out dated.

If your marketing strategy does what it is supposed to do and your business continues to grow, your custom rental exhibit can easily grow with your needs. Each trade show that a company attends can need a different element, rental exhibits are not as expensive as a purchased exhibit, and there fore it allows you to expand your exhibit size as well as a more characteristic rental exhibit.

When you use a custom modular trade show exhibit from Tradetec Skyline Chicago you have the benefit of using the same modular display year after year, or renting a variety of different components to spice up your modular display.

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Trade Shows are an investment and exhibit planning can be a key to your trade show success.

A few simple tips to creating a successful trade show program can help with your investment and the outcome of your exhibiting experience:

1. Why are you exhibiting ?
2. Who will your target audience be at this trade show?
3. What is the message you want to give to your trade show audience?
4. What is your goal for this particular trade show?

Outlining your exhibiting plans before hand, will help you accomplish your goals and can help define your trade show display to speak your message loud and clear on the trade show floor.

5. Is this a new company, concept, product or service?
6. How does this trade show integrate with your overall marketing strategies?
7. What sales volume are you expecting through this trade show?
8. Describe your products/services in terms of: Application, Benefits, Relative Price?
9. What is your competitive advantage?
10. What will stand out about your product and how can you incorporate that in your trade show display?
11. Who are your competitors and what trade shows are they attending?
12. What advantage does your product offer over your competitors?
13. What keywords best describe your product/service?
14.  What can you use to gain attention within your trade show display?
15. How will your visitors interact with your trade show booth staff?
16. Can you give an education demonstration to your audience with in your exhibit booth?

Trade Shows are one of the best venue’s for new product launches, giving you an avenue to define your place in the market in front of a large audience.  Preparation for new product launches can be incorporated into your trade show planning with pre-show mailers, emails & teasers.  With the strategies & trade show tips above, you can start your trade show planning with a stronger foundation for success.

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Many exhibitors are unsure of exactly the best way to handle trade show services and event management.  Managing your trade show services & exhibit programs can be a very complex task, and many exhibitors overlook important details of their entire exhibiting experience.

There are several factors that need to be addressed to make for a flawless and streamlined exhibiting experience:

Trade Show Labor
Furnishing & Carpeting
Material Handling
Graphics & Exhibit Design
Exhibit & Event Rigging
Cleaning Services
Transportation & Freight
Show Books
Exhibit Fabrication & Management

Trade Show Services can be baffling to new and experienced exhibitors alike, with many hours going into a project only to find out one or more of the small details of your trade show services were overlooked. A Professional Trade Show Service Team that works with exhibit halls, shipping firms, and designers on a daily basis, can offer your company a support system that will work together to solve any issues before, during and after your trade shows. Giving to you innovative solutions that will create valuable results to your bottom line.

The exhibit design, fabrication and logistics is an investment that requires proper planning. Often times exhibitors can loose focus on the details of trade show services, investing time & money in chasing down details and/or issues, trying to find the right person that can help them with an answer. With an online trade show service management program you get quick access to:

· Save time by quickly tapping into all event-related information

· Access and share marketing objectives and goals

· Organize trade show schedules, graphics, properties, and records in real-time

· Meet a multitude of deadlines

· Collaborate with team members 24/7 from the show floor, office, or on the road

· Access historical information on events including layout, costs, and show details

· Jump-start new employees by providing work flow based event information

· Manage the total cost of an event through Budgets and Expenses

· Create and access surveys for pre-show and post-show reports

· Access staff profiles and itineraries

· Determine ROI and maintain leads

Many exhibitors are attending more shows annually, and need to have their exhibit properties sent from show to show, tracking efforts can add hours onto an exhibitors day. With trained project managers, an online event management program can eliminate any confusion and will allow your team daily reports of exhibiting schedules and asset management reports.

Your approach to trade show services can be identified easily with a trained trade show service manager, our approach begins with identifying what it will take for clients to successfully meet their trade show goals.

A Service Team with trade show knowledge should come from years of experience from designing, manufacturing and managing exhibits. With marketing & technical expertise on the trade show floor, making sure the process runs smoothly from the beginning of the trade show, right down to the inspection of your exhibit properties when they come back to the storage facility. Keeping track of items that need to be restored or re-furbished for your next trade show.

Whether your exhibiting in a 10’ x 20′ trade show display, 20’ x 20′ trade show display rental or even a 40’ x 40′ trade show exhibit, you will see the creativity and innovative solutions that a full trade show service team can bring to your experience on the trade show floor.

As you begin the process of exhibiting at trade shows and find yourself looking for advice on your trade show program, contact a dedicated service team. It all begins and ends with the “statement & impact” that you would like to make when the doors open at the convention center.

Whether your trade show is in Chicago, Las Vegas, New York, Orlando, or even an International Trade Show venue - a dedicated trade show service team is invaluable at creating the results with ease.

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The average trade show has over 400 exhibitors, how do you know what the best space is for your trade show display?

Most of the trade shows will give past exhibitors the top pick of exhibit space, the long time exhibitors often times choose front and center on the trade show floor.  When it comes to deciding on your exhibit space, location and design of your trade show display , there are four varieties of exhibit booth space that are offered on the trade show floor.

The size of your trade show booth space is a very important decision, where you must weigh the need to stand out from your competitors with a small, medium or large trade show display, and yet having enough budget to exhibit at all the worthwhile shows for your company.

Establishing an open line of communication early on with a team of professional trade show display designers that will help you achieve your goals, no matter the size of your exhibit space and and will guide you with creative solutions for the best design and layout for your exhibit space no matter what venue you will be exhibiting at.

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