Solutions for Trade Show Managers
Dec 23rd 2008SusieExhibit Services & Skyline Displays & Tradeshow News & event management
Trying to develop new business but unsure if you want to continue to exhibit at trade shows?
Exhibit halls are still packed and bring together buyers and sellers in an environment where you companies are looking for solutions. Helping them, helps you.
Tradetec – Skyline Chicago is not only your source for Trade Show Displays & Exhibits, we are a solution provider and a partner for your trade show management success.
With the addition of Manage My Trade Shows we will help familiarize your trade show managers and coordinators with a powerful online trade show software so that they will be able to report, schedule, follow up and refine your trade show program.
Having recently read that 80% of trade show attendee’s never receive a follow up call after the trade show has ended. The major reason for exhibiting is to reach potential buyers, where do your leads go? If those 80% are not being contacted by your competition, it’s time to put in place a lead follow up program. With online event management software, you can easily determine your marketing ROI and cost per lead.
Having the ability to print reports and analyze your companies strongest trade show performances will give you the ability to focus on your overall marketing goals and shed light on where your company may not be as efficient or cost effective when it comes to your trade show marketing.
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Event Organizer on 13 Jan 2009 at 3:31 am #
Last year i arranged an event and it was disastrous! reading this blog i learned more than a few tips and i’m sure that this year’s event will be much better!
I promise to thank you after arragning my next Event
But thanks from advance
Bvents on 19 Jan 2009 at 8:38 am #
I think one of the best solutions for the followup problem is CRM.
Many of these attendees returning each year. build a client date base, contact them before the show and invite them to your booth.
Matt on 19 Jan 2009 at 1:38 pm #
Seems like a very good system…the key is training and pushing people to use the system, which seems to be what you’re doing, best of luck with it.
http://mattstradeshowtips.info