Tradetec Skyline

Promotions That Drive Better Trade Show Booth Staffing

Perhaps you have been justifying your trade show pre-show promotions because they help bring in more people to your booth. They do that, and more. A good pre-show promotion, when tied to an in-booth giveaway, can also improve the performance of your booth staffers. Here’s how:

If you are a salesperson, you have most likely encountered this - the phone call that comes in from an unhappy customer. Not only does it create extra work for you, but it cuts into your selling time. You can and should see this as a tremendous sales opportunity and a chance for you to become a hero. What if they corner you at the next trade show and confront you in front of other the rest of your team, or worse - another perspective client.

Though it may be difficult to not butt-in, just listen and let your customer vent. Listening allows you to determine what they are really angry about. Determine what the customer is really asking for. If upper management needs to be addressed, this gives you an opportunity to set up a meeting and establish a relationship. Continue Reading »

No Comments »