Trade Show Branding – Getting Your Message Out
Mar 18th 2008Branding
Some advice on Branding Your Display
There are two good reasons to participate in a trade show, says Michele Lando, a principal at Skilset Communications, Inc., and highly regarded speaker and author on brand-related subjects. The first is lead generation and the second is awareness.
Whatever your reason for participating, your tactical marketing efforts, including trade shows, [...]
