Archive for the 'event management' Category

Solutions for Trade Show Managers

Trying to develop new business but unsure if you want to continue to exhibit at trade shows?

Exhibit halls are still packed and bring together buyers and sellers in an environment where you companies are looking for solutions.  Helping them, helps you.

Tradetec - Skyline Chicago is not only your source for Trade Show Displays & Exhibits, we are a solution provider and a partner for your trade show management success.

With the addition of Manage My Trade Shows we will help familiarize your trade show managers and coordinators with a powerful online trade show software so that they will be able to report, schedule, follow up and refine your trade show program.

Having recently read that 80% of trade show attendee’s never receive a follow up call after the trade show has ended.  The major reason for exhibiting is to reach potential buyers, where do your leads go? If those 80% are not being contacted by your competition, it’s time to put in place a lead follow up program.  With online event management software, you can easily determine your marketing ROI and cost per lead.

Having the ability to print reports and analyze your companies strongest trade show performances will give you the ability to focus on your overall marketing goals and shed light on where your company may not be as efficient or cost effective when it comes to your trade show marketing.


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Chicago Trade Show Event Management

Harnessing the value of trade show management & marketing has become an increasingly tougher task for trade show managers and coordinators.  Their budgets have been cut; members of their marketing teams have been laid off.  Now even more they need a successful solution for their event and asset management, the program is not finished when the doors to the exhibit hall open or close.

Where will your exhibit need to be next?
Was it all intact at the end of the show?
Are your light bulbs burned out?

By teaming up with an outsource partner for trade show management, you have a virtual safety net, where all the detailed tasks are collected and can be customized to best refine your companies trade show marketing campaigns.Outsourcing trade show event management to an educated and knowledgeable firm adds extra benefit to your entire trade show program.  Managers may be reluctant to turn over this responsibility, in fear they may be replaceable, this is not the case.  Using a trade show management software and having a reliable source and partner that is familiar with the exhibiting industry, will allow you to eliminate the details and the headaches of research and information gathering and free up valuable time that can be better spent on refining your overall marketing strategies.

Putting in place a service team that will care for your properties like they were theirs, you’ll no longer have the wrong graphics, late shipments, broken components or lost schedules. Chicago is home of McCormick Place and The Donald E. Stephenson Convention Center, Manage My Trade Shows can assist with show books and trade show services, no matter where your next show is.
Trade Show Managers carry the weight of the entire event, streamlining this process and being able to report budget vs. actual and refining your strategy can be accomplished easily with the support of online event management tool.  Being able to show upper management the return on investment for their trade shows will only help in future decision making. Having access to your trade show program from any where in the world, there is no down time when it comes to scheduling, itineraries, inventory & shipping and tracking your exhibit properties.

Showing the value your marketing strategies is getting tougher with budgets being crunched, jobs being re-defined and strategies changing.

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Exhibit Marketing & Management Tips

Creating a trade show display that will enhance your overall marketing message is something that can be created no matter the size of your exhibit. Bigger is not necessarily better and in the current economy many marketing departments are evaluating their trade show marketing.  So how do you come up with an overall strategy for your trade show exhibit?

Focus your trade show exhibit display on only a few of your strong market place products, over stocking your exhibit with every product in your portfolio will overwhelm the attendee’s that are looking for specific solutions.  Many attendee’s are being more selective of what they are looking for and have come to the trade show with an agenda.

Trade Show Display Themes should fit the particular venue/tradeshow, your companies overall marketing goals, and most importantly, your targeted audience.

The design of your trade show graphics should draw attention, at a quick glance, you want your trade show graphics to broadcast a solution as well as answer the questions that may be on the minds of your targeted audience.

By create a sense of warmth with the placement of lighting, you will be putting an emphasis on your products and solutions that will be inviting to your prospects.

Tradetec Chicago Trade Show Displays can assist in your exhibit solutions by helping you Exhibit Smarter, Not Less Often.

Tradetec offers custom modular exhibit that help eliminate shipping and drayage costs, these solutions coupled with an online trade show program management tool, that can help eliminate any confusion when it comes to managing your exhibit program.

Have you ever hit the trade show floor only to find out…..

Your trade show graphics are torn, tattered or faded?
The I&D Guy has not been scheduled?
Your missing electrical cords?
The booth staff has disappeared at show close, and you are left to pack up by yourself?

With a comprehensive trade show exhibit program management system, you are able to schedule your booth staff, your electrical drawings and diagrams are accessible online from anywhere in the world, you have the ability to track the ROI of your tradeshow for marketing analysis, and the ability to copy your entire sales force & marketing department via email regarding all activity involved with specific shows, so that everyone is on the same page when those trade show floor doors open.

A dedicated exhibit management partner can give you reliability and a sense of security, knowing that the small details of your exhibit program are taken care of can free up your time to focus on your prospective clients.

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B2B Marketing & Trade Shows

Getting the most out of your B2B Marketing & Trade Show Display can be accomplished whether you are in a 10 foot trade show exhibit or a 20 foot trade show exhibit.   With a large average of Trade Show Exhibits having 10 foot back-walls, no matter the size of your exhibit providing and displaying your companies message with a powerful statement and keywords that tell your story.

By taking full advantage of your trade show exhibit space you can reach corporate marketers, establish your position and brand to the B2B Market.  When you are looking to market your companies products and brand, there is ample opportunity at B2B Trade Shows, beginning a sales process with a large base of future customers.

New product launches at B2B Trade Shows can be successful and create impact for your companies future growth and help in your long term marketing goals.  Focus on the message you are looking to create, establish your objective’s early and entice your audience with pre-show mailers & sneak previews.

One of your main objectives in B2B Marketing is generating leads, keeping well documented information and defining your lead management plans with your sales team will help in the follow through of your sales effort.  With online trade show management software, your information can be maintained easily and reliably and is at your fingertips for reporting cost per lead, follow up, budgeting & inventory management twenty four hours a day.

B2B trade shows are a major source for word of mouth marketing, and many of the attendee’s have great influence on their peers, bringing back solutions and strategies.  With proper trade show management, strategy & event planning, your name could be one that solution.

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Managing an Exhibit Program

Tradetec Skyline Chicago can bring your entire trade show display & event program into one simple solution under one roof.    With a team of professionals that will design, prep, print, build, finish, inspect and ship your exhibit, you get results through teamwork.

Asset Management is an intregal part of your trade show programs & strategy, streamling your trade show display solutions with Event and Inventory Asset Management software is unique, cost effective, and will change your perspective on how to efficiently manage even the smallest of trade show schedules.

Tradetec Skyline Chicago offers a trade show booth portfolio of creative and captivating exhibit designs from tabletop displays, island exhibits, marketing kiosks, portable displays, pop-up displays and in-line exhibits.  Making sure that everything involved with your trade show program is trade show ready.

With Tradetec Skyline Chicago’s on-line event management system, you are able to see real-time trade show inventory detail, track ROI’s, select & view literature and promotional items.  Eliminating any confusion you may face while trying to manage your exhibit program.

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