Archive for Exhibit Services
Solutions for Trade Show Managers
Posted by: | CommentsTrying to develop new business but unsure if you want to continue to exhibit at trade shows?
Exhibit halls are still packed and bring together buyers and sellers in an environment where you companies are looking for solutions. Helping them, helps you.
Tradetec – Skyline Chicago is not only your source for Trade Show Displays & Exhibits, we are a solution provider and a partner for your trade show management success.
With the addition of Manage My Trade Shows we will help familiarize your trade show managers and coordinators with a powerful online trade show software so that they will be able to report, schedule, follow up and refine your trade show program.
Having recently read that 80% of trade show attendee’s never receive a follow up call after the trade show has ended. The major reason for exhibiting is to reach potential buyers, where do your leads go? If those 80% are not being contacted by your competition, it’s time to put in place a lead follow up program. With online event management software, you can easily determine your marketing ROI and cost per lead.
Having the ability to print reports and analyze your companies strongest trade show performances will give you the ability to focus on your overall marketing goals and shed light on where your company may not be as efficient or cost effective when it comes to your trade show marketing.
Trade Show Service & Event Management
Posted by: | CommentsMany exhibitors are unsure of exactly the best way to handle trade show services and event management. Managing your trade show services & exhibit programs can be a very complex task, and many exhibitors overlook important details of their entire exhibiting experience.
There are several factors that need to be addressed to make for a flawless and streamlined exhibiting experience:
Trade Show Labor
Furnishing & Carpeting
Material Handling
Graphics & Exhibit Design
Exhibit & Event Rigging
Cleaning Services
Transportation & Freight
Show Books
Exhibit Fabrication & Management
Trade Show Services can be baffling to new and experienced exhibitors alike, with many hours going into a project only to find out one or more of the small details of your trade show services were overlooked. A Professional Trade Show Service Team that works with exhibit halls, shipping firms, and designers on a daily basis, can offer your company a support system that will work together to solve any issues before, during and after your trade shows. Giving to you innovative solutions that will create valuable results to your bottom line.
The exhibit design, fabrication and logistics is an investment that requires proper planning. Often times exhibitors can loose focus on the details of trade show services, investing time & money in chasing down details and/or issues, trying to find the right person that can help them with an answer. With an online trade show service management program you get quick access to:
· Save time by quickly tapping into all event-related information
· Access and share marketing objectives and goals
· Organize trade show schedules, graphics, properties, and records in real-time
· Meet a multitude of deadlines
· Collaborate with team members 24/7 from the show floor, office, or on the road
· Access historical information on events including layout, costs, and show details
· Jump-start new employees by providing work flow based event information
· Manage the total cost of an event through Budgets and Expenses
· Create and access surveys for pre-show and post-show reports
· Access staff profiles and itineraries
· Determine ROI and maintain leads
Many exhibitors are attending more shows annually, and need to have their exhibit properties sent from show to show, tracking efforts can add hours onto an exhibitors day. With trained project managers, an online event management program can eliminate any confusion and will allow your team daily reports of exhibiting schedules and asset management reports.
Your approach to trade show services can be identified easily with a trained trade show service manager, our approach begins with identifying what it will take for clients to successfully meet their trade show goals.
A Service Team with trade show knowledge should come from years of experience from designing, manufacturing and managing exhibits. With marketing & technical expertise on the trade show floor, making sure the process runs smoothly from the beginning of the trade show, right down to the inspection of your exhibit properties when they come back to the storage facility. Keeping track of items that need to be restored or re-furbished for your next trade show.
Whether your exhibiting in a 10’ x 20′ trade show display, 20’ x 20′ trade show display rental or even a 40’ x 40′ trade show exhibit, you will see the creativity and innovative solutions that a full trade show service team can bring to your experience on the trade show floor.
As you begin the process of exhibiting at trade shows and find yourself looking for advice on your trade show program, contact a dedicated service team. It all begins and ends with the “statement & impact” that you would like to make when the doors open at the convention center.
Whether your trade show is in Chicago, Las Vegas, New York, Orlando, or even an International Trade Show venue – a dedicated trade show service team is invaluable at creating the results with ease.
Communicating your message
Posted by: | CommentsCreating confidence with your customers is a sturdy foundation for any company. There are some great tips over at Customer Service Carnival – when I was thinking about customer service in terms of Exhibit Design it made me think of how prospective customers view exhibitors.
I was thinking about the communication of your message in terms of your Trade Show Exhibit & Displays Design, I could relate this to an article written by Frederic Premji at I Need Motivation, Frederic made a great point on #3 – of 10 Rules to Give Great Customer Service. Communicate your message effectively …..
Creating a message via trade show graphics, can give you a one-two punch when trying to establish traffic into your trade show booth. If your company plans on attending several trade shows annually, targeting specific events that you will want to focus your New Product Launches. Unveiling a new product with powerful high quality trade show graphics and bright colors will draw attention and traffic to your exhibit booth.
Anya Portnik – wrote a great article that fits into a recent post here at Trade Show Tips about Trade Show Lead Follow Up, with several great pointers when you are emailing your prospective customers.
Anya wrote:
As a sales superstar you need to maximize your efforts and your results by utilizing modern means of technology to supplement and support your sales efforts. That’s supplement and support not replace!
A point that I agree with 100%, as stated in Trade Show Lead Follow up, being in front of your prospects, live and in person as you are on the Trade Show Floor, should not stop once the Trade Show Convention or Event is over. Managing your own trade show services and exhibit can be a tremendous task, with high quality customer service support from an experienced exhibit house, you can free up some time to continue to be in contact with your own customers and prospects.
Trade Show Leads – Make Them Count
Posted by: | CommentsMake Your Show Leads Matter
Here are some tips for managing the leads that you and your staff work so hard to collect. First, we hear from a reader who has a suggestion for capturing more complete information on the visitors to your exhibit.
Have your staff fill out the lead generation card rather than the prospect or customer. This way you are sure to get all of the pertinent information as well as make a personal connection with that lead. It also gives the staff member a better opportunity to find out the exact needs of the prospect.
- Denise Stabler, Future Industries
Another important aspect of managing that lead is making sure that your message survives beyond the run of the show. Here’s what another trade show marketer does to ensure lasting impact. Read More→
Shipping May Be Ripping You Off!
Posted by: | CommentsShipping is one part going to trade shows you probably don’t think much about. But most exhibitors that ship freight make mistakes they’re not even aware of which could cost thousands of profit dollars every year. Are you one of those companies?
You’ve heard the phrase, “Use the right tool for the right job.” You may be able to get the job done, but there are usually ramifications for using the wrong tool. Freight has different characteristics than a letter or something that can fit in a “flat-rate” kind of box, so you have to use the right company to handle freight. The Service Team at Tradetec Skyline not only has access to hundreds of transport companies in their network; they have the know-how to match your freight and service level with the right one.
Not planning ahead with the shipment of your exhibit can cost you. The only way to eliminate mistakes before they happen is to plan ahead. Make sure you have an accurate weight for your item including any packaging material and pallet. If there is a discrepancy between the listed weight and the actual package, the transport company may reweigh your item and charge you the difference. If you have scheduled a pickup, make sure your shipment and its accompanying paperwork is ready to go. Do not overnight something unless it must be somewhere tomorrow; the price to expedite something is exponentially higher than regular rate.
If this is you or someone you know, the good news is that it’s never too late to change! Recognizing the facets of exhibiting that need to managed by you or your staff and rely on the experienced, professional team at Tradetec to manage the shipping and small details of getting your booth to the show and ready for you to exhibit.
![[Digg]](http://www.chicagotradeshowdisplays.com/wp-content/plugins/bookmarkify/digg.png)
![[Facebook]](http://www.chicagotradeshowdisplays.com/wp-content/plugins/bookmarkify/facebook.png)
![[Mixx]](http://www.chicagotradeshowdisplays.com/wp-content/plugins/bookmarkify/mixx.png)
![[Reddit]](http://www.chicagotradeshowdisplays.com/wp-content/plugins/bookmarkify/reddit.png)
![[Shoutwire]](http://www.chicagotradeshowdisplays.com/wp-content/plugins/bookmarkify/shoutwire.png)
![[Sphinn]](http://www.chicagotradeshowdisplays.com/wp-content/plugins/bookmarkify/sphinn.png)
![[StumbleUpon]](http://www.chicagotradeshowdisplays.com/wp-content/plugins/bookmarkify/stumbleupon.png)
![[Technorati]](http://www.chicagotradeshowdisplays.com/wp-content/plugins/bookmarkify/technorati.png)
![[Twitter]](http://www.chicagotradeshowdisplays.com/wp-content/plugins/bookmarkify/twitter.png)