Tradetec Skyline

Trade Shows are an investment and exhibit planning can be a key to your trade show success.

A few simple tips to creating a successful trade show program can help with your investment and the outcome of your exhibiting experience:

1. Why are you exhibiting ?
2. Who will your target audience be at this trade show?
3. What is the message you want to give to your trade show audience?
4. What is your goal for this particular trade show?

Outlining your exhibiting plans before hand, will help you accomplish your goals and can help define your trade show display to speak your message loud and clear on the trade show floor.

5. Is this a new company, concept, product or service?
6. How does this trade show integrate with your overall marketing strategies?
7. What sales volume are you expecting through this trade show?
8. Describe your products/services in terms of: Application, Benefits, Relative Price?
9. What is your competitive advantage?
10. What will stand out about your product and how can you incorporate that in your trade show display?
11. Who are your competitors and what trade shows are they attending?
12. What advantage does your product offer over your competitors?
13. What keywords best describe your product/service?
14.  What can you use to gain attention within your trade show display?
15. How will your visitors interact with your trade show booth staff?
16. Can you give an education demonstration to your audience with in your exhibit booth?

Trade Shows are one of the best venue’s for new product launches, giving you an avenue to define your place in the market in front of a large audience.  Preparation for new product launches can be incorporated into your trade show planning with pre-show mailers, emails & teasers.  With the strategies & trade show tips above, you can start your trade show planning with a stronger foundation for success.

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The average trade show has over 400 exhibitors, how do you know what the best space is for your trade show display?

Most of the trade shows will give past exhibitors the top pick of exhibit space, the long time exhibitors often times choose front and center on the trade show floor.  When it comes to deciding on your exhibit space, location and design of your trade show display , there are four varieties of exhibit booth space that are offered on the trade show floor.

The size of your trade show booth space is a very important decision, where you must weigh the need to stand out from your competitors with a small, medium or large trade show display, and yet having enough budget to exhibit at all the worthwhile shows for your company.

Establishing an open line of communication early on with a team of professional trade show display designers that will help you achieve your goals, no matter the size of your exhibit space and and will guide you with creative solutions for the best design and layout for your exhibit space no matter what venue you will be exhibiting at.

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By Susan Friedmann on Jun 12, 2008

Let’s not mince words. This situation creates a double-whammy for exhibitors. Not only will it cost more money to transport you, your team, and your exhibit to and from the show, but there will be fewer attendees at the show.

Some organizations, considering this, might make the decision to forgo the show. Higher costs, fewer attendees — it seems like an easy decision to make.

Easy, but wrong. Here’s the top three reasons this is NOT the time to skip the show:

1. Less Competition

There’s no doubt about it: some companies ARE going to skip the show. There will be fewer exhibitors, which means your exhibit will be more visible by default. Savvy exhibitors will have a plan to capitalize on this opportunity.

The less exhibitors attendees have to see, the more time they have to spend with each exhibitor who is there. This gives you a great window to begin or reinforce that relationship. Having a few extra minutes can make all the difference in the world.

With the costs of attending the show rising, weaker prospects — the group that comes to kick tires, take up your time, collect premium items and never buy anything — are less likely to attend. A greater percentage of show attendees will be focused on doing business.

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Enhancing your brand when you are exhibiting at trade shows can be accomplished in any exhibit size or exhibit space with tabletop trade show displays that are manageable, convenient and portable. Tabletop trade show displays can be used in a variety of settings, trade shows, sales presentations, internal corporate meetings and special events.

Tabletop trade show display rentals are easy to transport, reducing your shipping cost. Easily setup, and can be customized to fit any of your trade show needs. Tradetec Skyline’s lightweight Mirage’s Tabletop Trade Show Exhibits have a patented fiberglass frame and sets up in minutes. The frame is more flexible and durable than aluminum — which means your display will look great for years to come.

Tradetec Skyline’s Mirage is designed to give you a smooth, seamless look; the flexible panels easily attach with special polarized magnets that give you the best fit and look possible. Panels are available in many fabric colors, SkyFlex, or a variety of digital-direct graphic prints.

Tabletop trade show displays give you an easy solution for your trade show needs and will attract the attention of trade show attendee’s. Trade Shows are an important portion of your marketing strategies and goals. Having decided to advertise at trade shows, and renting your exhibit space is only the beginning, whether your company is a veteran to trade shows, or you are new to exhibiting, it is important to design your trade show booth to best suit your goals and message, with careful consideration of your trade show exhibit design your products and message will be conveyed through the best means possible.

Tabletop trade show rentals can be commanding and elegant, with a creative message they can become the focal point for new products and services.  Giving you the flexibility to change out your message as your product lines grow and allowing you to exhibit at a variety of venues.   Accessorizing your trade show display with literature racks, shelving units, marquees, CMH Lighting or a bubble panel will attract more attention to your trade show booth.

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What is behind the scene of Trade Show Services?

There are many questions that exhibitors may have after they have signed the contract for exhibit space. Defining your goals with a full service marketing partner & exhibit house will help you be more successful with your exhibiting decisions.

The details of Trade Show Services that are provided by a Trade Show Service Team can free up valuable for your company to focus on other marketing objectives. Qualified Service Teams will plan for securing and storing all your exhibit properties, pre-staging and post inspection of properties with photos. They will coordinate installation & dismantling, complete show books and pre-pay bills – allowing you to pay one bill per show.

With the ability to repair and refurbish your existing exhibit if needed for your next trade show, with all major brands of trade show displays, exhibits and accessories, eliminating the worry that your exhibit will not be in award winning shape on your next installation.

With the guidance of qualified professionals, the rules and regulations for each trade show venue and convention hall are researched and inspected so that your exhibit is in compliance, no matter what trade show floor it is installed on.

When the loading dock doors open you can rest comfortably that your exhibit and trade show program will easily fall into place, our executable on-line trade show management deals in real world logistics.

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