Make Your Show Leads Matter

Here are some tips for managing the leads that you and your staff work so hard to collect. First, we hear from a reader who has a suggestion for capturing more complete information on the visitors to your exhibit.

Have your staff fill out the lead generation card rather than the prospect or customer. This way you are sure to get all of the pertinent information as well as make a personal connection with that lead. It also gives the staff member a better opportunity to find out the exact needs of the prospect.

- Denise Stabler, Future Industries

Another important aspect of managing that lead is making sure that your message survives beyond the run of the show. Here’s what another trade show marketer does to ensure lasting impact. Read More→