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Trade Show White Papers
Posted by: | CommentsAs Seen on Skyline Trade Show Tips
Free Trade Show White Papers
Our list of Trade Show White Papers can help you better understand and adapt to exhibiting trends.
The Skyline-sponsored White Papers help you better understand and adapt to market forces and significant trends affecting your trade show program. Just click on the links below to request your free copy of these insightful white papers.
Exhibition Outlook & Trends in 4 Key Industries:
These four 16-page White Papers provide insight for each industry on the primary challenges facing these exhibitors, and the key themes for success in their changing trade show environment.
Industrial and Manufacturing Request White Paper
Medical and Healthcare Request White Paper
Information Technology Request White Paper
Professional and Business Services Request White Paper
Successful Exhibiting Strategies In Uncertain Times
This new 16-page White Paper gives you a fresh perspective on how you can go beyond just surviving to thrive in these challenging economic times. The answer to surviving this potential downturn is not to avoid exhibiting altogether, but instead to exhibit smarter. Request White Paper
What’s Working In Exhibiting
Discover how your peers are succeeding now with this new 32-page White Paper from Skyline Exhibits and Tradeshow Week Magazine. The report reveals effective strategies and tactics exhibitors are using today to boost their results and stretch their budgets, with proven advice about Show Selection, Budgeting, Measuring Results, Lead Management, Exhibit Design, Booth Staffing, and Promotions. Request White Paper
The Trend to Custom Modular Exhibits
This White Paper provides strong evidence that there is a continuing shift towards custom modular exhibits, because custom modular exhibits help lower operating costs and provide greater flexibility. Request White Paper
An Inconvenient Booth: Report on Green Exhibiting
What do people think is “Green exhibiting?” How willing are exhibitors to consider Green exhibiting options? What keeps them from doing so? To help answer those questions and more, Skyline gladly helped sponsor an extensive new research study on Green exhibiting. Request White Paper
International Exhibiting Trends & Outlook
This 24-page report provides experienced advice for U.S. exhibitors exhibiting at foreign events, U.S. exhibitors in U.S. events marketing to foreign attendees, and foreign exhibitors coming to U.S. events. Request White Paper
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B2B Marketing & Trade Shows
Posted by: | CommentsBy taking full advantage of your trade show exhibit space you can reach corporate marketers, establish your position and brand to the B2B Market. When you are looking to market your companies products and brand, there is ample opportunity at B2B Trade Shows, beginning a sales process with a large base of future customers.
New product launches at B2B Trade Shows can be successful and create impact for your companies future growth and help in your long term marketing goals. Focus on the message you are looking to create, establish your objective’s early and entice your audience with pre-show mailers & sneak previews.
One of your main objectives in B2B Marketing is generating leads, keeping well documented information and defining your lead management plans with your sales team will help in the follow through of your sales effort. With online trade show management software, your information can be maintained easily and reliably and is at your fingertips for reporting cost per lead, follow up, budgeting & inventory management twenty four hours a day.
B2B trade shows are a major source for word of mouth marketing, and many of the attendee’s have great influence on their peers, bringing back solutions and strategies. With proper trade show management, strategy & event planning, your name could be one that solution.
Trade Show Management & Marketing Planning
Posted by: | CommentsEvaluating your trade show management and marketing program throughout the year will give you a better idea of moving forward into 2009. Setting your goals and determining your strategy for trade show management and marketing should not be done only once a year.
Trends change over night, and keeping an eye on your trade show strategy can be beneficial. Determine which elements of your trade show marketing have worked best for you and focus on building around those elements of your trade show marketing. If your trade show display has many visitors, but you feel your leads are not as significant as you had hoped, you may need to concentrate on your booth staffing and your presentation.
Being able to measure the results of your trade show management and marketing is essential in moving forward with a good strategy. It’s essential to have a plan in place for reporting and viewing good results as well as bad results, this way you can pin point the best direction to take for future trade shows. With an online trade show event management program you can have information & reports at your finger tips.
By reviewing your trade show management & marketing frequently you are able to make adjustments accordingly and alter your game plan. Looking ahead at your budget for the next year, you can use up to date data and this will give you a strong foundation for your upcoming trade show season.
Exhibit Planning
Posted by: | CommentsTrade Shows are an investment and exhibit planning can be a key to your trade show success.
A few simple tips to creating a successful trade show program can help with your investment and the outcome of your exhibiting experience:
1. Why are you exhibiting ?
2. Who will your target audience be at this trade show?
3. What is the message you want to give to your trade show audience?
4. What is your goal for this particular trade show?
Outlining your exhibiting plans before hand, will help you accomplish your goals and can help define your trade show display to speak your message loud and clear on the trade show floor.
5. Is this a new company, concept, product or service?
6. How does this trade show integrate with your overall marketing strategies?
7. What sales volume are you expecting through this trade show?
8. Describe your products/services in terms of: Application, Benefits, Relative Price?
9. What is your competitive advantage?
10. What will stand out about your product and how can you incorporate that in your trade show display?
11. Who are your competitors and what trade shows are they attending?
12. What advantage does your product offer over your competitors?
13. What keywords best describe your product/service?
14. What can you use to gain attention within your trade show display?
15. How will your visitors interact with your trade show booth staff?
16. Can you give an education demonstration to your audience with in your exhibit booth?
Trade Shows are one of the best venue’s for new product launches, giving you an avenue to define your place in the market in front of a large audience. Preparation for new product launches can be incorporated into your trade show planning with pre-show mailers, emails & teasers. With the strategies & trade show tips above, you can start your trade show planning with a stronger foundation for success.
Communicating your message
Posted by: | CommentsCreating confidence with your customers is a sturdy foundation for any company. There are some great tips over at Customer Service Carnival – when I was thinking about customer service in terms of Exhibit Design it made me think of how prospective customers view exhibitors.
I was thinking about the communication of your message in terms of your Trade Show Exhibit & Displays Design, I could relate this to an article written by Frederic Premji at I Need Motivation, Frederic made a great point on #3 – of 10 Rules to Give Great Customer Service. Communicate your message effectively …..
Creating a message via trade show graphics, can give you a one-two punch when trying to establish traffic into your trade show booth. If your company plans on attending several trade shows annually, targeting specific events that you will want to focus your New Product Launches. Unveiling a new product with powerful high quality trade show graphics and bright colors will draw attention and traffic to your exhibit booth.
Anya Portnik – wrote a great article that fits into a recent post here at Trade Show Tips about Trade Show Lead Follow Up, with several great pointers when you are emailing your prospective customers.
Anya wrote:
As a sales superstar you need to maximize your efforts and your results by utilizing modern means of technology to supplement and support your sales efforts. That’s supplement and support not replace!
A point that I agree with 100%, as stated in Trade Show Lead Follow up, being in front of your prospects, live and in person as you are on the Trade Show Floor, should not stop once the Trade Show Convention or Event is over. Managing your own trade show services and exhibit can be a tremendous task, with high quality customer service support from an experienced exhibit house, you can free up some time to continue to be in contact with your own customers and prospects.